About Us
Who We Are
Hudl is a leading performance analysis company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. Founded in 2006, Hudl offers a complete suite of products that empower more than 160,000 global sports teams at every level—from grassroots to professional organizations—to gather insights with video and data. Hudl’s products and services include online tools, mobile and desktop apps, smart cameras, analytics, professional consultation and more.
Board and Advisors
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Company News
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We’re headquartered in the Haymarket District of Lincoln, Nebraska, with additional offices in Omaha, Boston, London, Sydney and Mumbai.
In the Press
"If a whiteboard and erasable marker were the primary tools of the trade for previous generations of coaches, Hudl is fast becoming the 21st-century analogue."
How Hudl's Mobile-Video Software Is Transforming Sports
Fast Company
"...the rise of technology in football made sense for students who are accustomed to technology in every area of their lives."
For High School Football Coaches and Fans, a New Digital Blitz
New York Times
“There is no denying that technology has improved the working relationships between players and coaches.”
Technology changes how high school football coaches prepare their players
Boston Globe
"Today, Lincoln is becoming a mini Palo Alto, home to more than 100 software startups. And once-abandoned buildings now house coworking spaces and incubators."
"Silicon Prairie," America's new entrepreneurial frontier
CBS News
"You’d be forgiven for wondering how Hudl isn’t just a niche business."
Hudl Scores $72.5M From Accel To Rally Teams To Its Sports Video Coaching Tool
Tech Crunch
Hudl’s internet technology changing coaches’ lives — Standard-Times
Hudl Sports Video Analysis Service Grows Fast On Amazon — Information Week
High tech: How technology is changing football — Log Cabin Democrat
Marinelli’s Use Hudl Technology and More to Their Advantage — Greenwich Sentinel
Hudl HQ to be one of biggest office buildings constructed downtown in years — Lincoln Journal Star
How will Hudl’s new 7-story HQ fit into Lincoln’s Haymarket? — Silicon Prairie News
Hudl pushes farther afield with Australian acquisition, reaches into 14 countries — Omaha World Herald
Our Founders
David Graff
CEO
David graduated from the University of Nebraska-Lincoln with an undergraduate degree and MBA from the Jeffrey S. Raikes School in Computer Science and Management. As a graduate assistant working with the Nebraska football team, he saw firsthand how many DVDs and paper playbooks were created and distributed on a weekly basis, wasting valuable time and resources. David worked with two graduates – John Wirtz and Brian Kaiser – to get those film study tools online.
Brian Kaiser
CTO
A native of Overland Park, Kansas, Brian graduated from the University of Nebraska’s Raikes School of Computer Science and Management in 2006. That same year, he teamed up with David Graff and John Wirtz to create the first version of Hudl for its first client, the Nebraska Cornhuskers. As Chief Technology Officer, Brian has overseen Hudl’s infrastructure since Day 1 – a fitting role for someone who ran his own computer repair shop in high school.
John Wirtz
CPO
Originally from Blue Springs, Missouri, John earned his bachelor’s and master’s at the University of Nebraska, spending his undergrad in the Raikes Computer Science program with Brian Kaiser as a roommate and David Graff across the hall. John started as a developer in Hudl’s early stages before taking over the sales team for a short time. Now he serves as Chief Product Officer, making sure the software’s expansive list of features always stays ahead of the curve.
Our Values
Dominate
If something is worth doing, it’s worth dominating. We’re committed to giving every project our all.
We Listen
A company is only as good as the product and support it provides. Our phone lines and inboxes are always open for feedback and questions.
We're a Family
Our friendship isn’t bound by office walls. We hang out after work, attend each other’s weddings, and show up for a Hudlie in need.
We Thrive on the Front Lines
To understand the product, we get to know our users. From clinics to campus visits, we’ll go just about anywhere to make sure our stuff works.
We're Respectfully Blunt
If there’s a problem or room for improvement, we speak to one another directly to work things out. No sugarcoating allowed. #RealTalk